Users can get creative by starting with real-life products and giving them a makeover to become in-game gadgets. In Space Tycoon, using the excavated resources, users can design various Samsung products - from Galaxy-smartphones to various TVs and home appliances - and purchase or upgrade game items. Set in the Samsung Space Station as well as the research laboratory where alien characters conduct research on Samsung’s newest products, Space Tycoon consists of three specific play areas: the Mining Zone for resource procurement, the Shop for game item purchase and the Lab for product manufacturing. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.” “We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. “Space Tycoon is designed to be a playground where many customers can experience unlimited possibilities of virtual spaces,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. Samsung’s aim is to enable Gen Z customers to experience the brand and interact with one another.
Samsung has created this service targeting Gen Z customers to provide them with an integrated, metaverse experience where they can create and enjoy their very own Samsung products. Space Tycoon is a virtual space where users can create and play games and share experiences using Samsung Electronics’ products together with alien characters in space, taking design and functionality cues from business simulation ‘tycoon’ genre. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.Samsung Electronics has announced the launch of Samsung Space Tycoon, a virtual playground built inside the global metaverse platform Roblox. The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films.
The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97, and 59.94Hz, for seamless video sync. The screen enhances visual expression with vivid colors, HDR10, HDR10+, and cinema LED picture quality and details. The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design. 360-degree video shooting is also possible thanks to the main screen, ceiling, and Plug Wall. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.” “We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment. The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA).
Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM. The grand opening of Virtual Production Stage, built by Samsung and CJ ENM, is the world’s largest with MicroLED technology Samsung Electronics celebrates the grand opening of Virtual Production Stage powered by The Wall in partnership with CJ ENM
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